Mapping OUD | Mapping The Opioid Use Disorder Treatment Landscape in Philadelphia, PA
Mapping Opioid Use Disorder
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While at Thomas Jefferson University, I collaborated with Adrienne Chapman, Alexandra Kirsch to enhance a 75-page report on mapping opioid use disorder in Philadelphia for researchers working with The Pew Charitable Trusts. We revamped the report to make it more engaging, comprehensive, visually appealing, and most of all, impactful.
Our primary objective was to bridge the gap between complex research data and readers by making the information more accessible and enjoyable. By incorporating graphics, user-friendly charts, and refining the layout, we significantly enhanced the effectiveness of the document. We not only improved the visual appeal of the report but also accelerated its overall impact. This endeavor has not only empowered researchers to present their ideas more convincingly but has also made the content more appealing to a broader audience. In leveraging the diverse expertise of our team, we successfully elevated the quality of our report.
The redesign consisted of creating a cover page, reorganizing the Table of Contents, a color scheme renewal, highlighting firsthand quotes, and, my personal favorite, the addition of original images of murals around Philadelphia.
Enhancing the Report with Immersive Visuals
Integrating images into the report aimed to infuse a sense of humanity and a deeper connection to the essence of Philadelphia. Our primary objective was to foster a feeling of resonance and belonging among the readers, inspiring them to recognize their stewardship in addressing the pertinent issues within our shared urban landscape.
Designing Effective Information-Sharing Strategies
For this project, I focused on finding essential points in the report and made strategies to share them. Using my design, writing, and data visualization skills, I also proposed social media posts and campaigns alongside printed materials like brochures and posters for accessibility.
